Case Studies in Scaling GTM Systems.

Real-world transformations of CRM chaos into scalable systems. See how we help teams get visibility, alignment, and results.

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RevOps
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How Criteria Unified Sales and Marketing With a Lifecycle-Driven Funnel

Criteria unified sales and marketing through a lifecycle-driven funnel, improving team alignment, lead nurturing, and overall conversion rates.

July 21, 2025
4 minutes
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Marketing Ops
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How Consensus Turned Their Expansion Strategy Into a Scalable System

Consensus transformed their expansion strategy into a scalable system by streamlining processes and aligning teams, enabling consistent growth across markets.

July 21, 2025
4 minutes
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Salesforce
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How Beqom Aligned Their Funnel Across Marketing and Sales

Beqom aligned their funnel across marketing and sales by unifying data and processes, leading to better collaboration and improved pipeline efficiency.

July 21, 2025
4 minutes
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Hubspot
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How Aerospike Unified Sales & Marketing in 6 Months

How Aerospike built a repeatable, scalable go-to-market motion in just six months by aligning their sales and marketing teams, automating the funnel, and improving reporting across Salesforce and Marketo.

July 21, 2025
4 minutes
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Previous clients

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Stanley Chang

Head of Revenue Marketing
November, 2024
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As the Head of Revenue Marketing, I sought to enhance our systems and processes to improve scalability and efficiency. Michael and his team conducted a thorough Marketing Funnel and System Audit, which offered clear insights and practical recommendations to optimize our HubSpot setup and refine handoffs across teams.

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Rex Galbraith

CRO
April, 2024
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Our system had a complex set of existing and outdated automation. We needed to streamline our processes and systems before expanding our team and our marketing spend. The Sales Nerd, through collaborative planning sessions, defined our Marketing Attribution and Funnel Design, then executed flawlessly the change management required to maintain the system.

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Chris Walker

VP of Revenue Strategy and Operations
September, 2024
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They worked with us to do a deep dive into our existing funnel, helped us understand where the gaps were, and gave us the tools to design a funnel that’s aligned with best practices. Their discovery process was thorough, insightful, and immediately actionable.

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Ruben Mier

Operating Partner
February, 2024
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Perhaps what sets them apart the most is their ability to bring teams along on the journey. They don’t just deliver solutions—they upskill internal teams, build alignment among stakeholders, and focus on enablement to ensure the changes last well beyond go-live.

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Eddie Whalen

Sr. Manager of Marketing Services
July 2025
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Working with the Sales Nerds was an amazing experience. We brought them on to help us clean up our onboarding process in HubSpot and ClickUp, and they nailed it. They took the time to fully understand and map out all our processes, quickly spotted what needed improvement, and provided clear, actionable insights that made a huge difference.

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Matthew Sansone

VP of Revenue Operations
June 2025
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SalesNerd operates more akin to an implementation team than a consulting practice, which I loved. The team delivered on a key upgrade to our reporting infrastructure in Salesforce, splitting lead status and life cycles on the contact and lead record. The team then debugged the entire implementation, enabled end users, and then handed over the keys. The end result was a fairly smooth transition for a massive implementation project. 

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Brandon Jackson

Global Head of Business Development, Aerospike
June 2025
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Working with Salesnerd has been a game changer for us.

As the Global Head of Business Development, it’s critical for me to ensure alignment across the entire go-to-market motion from top-of-funnel outreach to closed won deals. Salesnerd came in at the perfect time, helping us unify our sales and marketing processes and establish a repeatable system that scales.

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