A Sales Funnel That Scales

Get Your Free Copy of A Sales Funnel That Scales

The Sales Nerd’s Take on Go-To-Market Systems and Building a Revenue Operations Career

If you’re building out a revenue funnel inside a CRM, stepping into Revenue Operations, or trying to solve the tricky, common problems that keep teams from scaling — this book is for you.

A Sales Funnel That Scales gets to the heart of designing communication and responsibility at the core of a CRM architecture and focuses on what truly matters as you grow a Revenue and Marketing operations engine.

Finally — a Revenue Ops Book That’s Tangible and Straight to the Point

A Sales Funnel That Scales is designed to be read and applied fast.
Michael Venman (aka The Sales Nerd) shares the exact frameworks he’s used to help SaaS companies design revenue funnels that align Sales, Marketing, and Customer Success without creating unnecessary complexity.
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Whether you’re a solo RevOps pro, a CRM admin, or leading a global GTM team, this book will show you how to architect systems that drive clarity and scale without breaking under pressure.

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Inside the Book, You’ll Discover:

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How to design new business and expansion funnels that actually scale

Why “stage 0” is the secret to seamless handoffs

How to structure communication and responsibility inside a CRM architecture

When to automate, when to document, and when to let things break (on purpose)

What to prioritize as you grow a revenue operations engine

How to avoid becoming the bottleneck — and what to do if you already are

What RevOps Leaders Are Saying

Ryan Barry

CEO of Appcues

July 2025

Michael Venman wrote an outstanding book on revenue operations that is extremely tangible but also sub 130 pages. I’d recommend it to anyone trying to build.

Jacob A. Landi

Sr. Revenue Operations Manager at Consensus

July 2025

Michael is a true pro and this book takes his knowledge and skill and compiles it in a way that’s easy to understand and apply to your work. Whether you’re a RevOps person already or just someone who is interested in getting a leg up on GTM strategy, this book is a must read. I highly recommend this book for anyone!

About the Author

Meet Michael Venman

Michael Venman is the founder of The Sales Nerd, a consultancy that helps SaaS companies design and execute revenue operations strategies. He’s led transformations for startups and $300M+ enterprises alike, with a focus on building CRM architectures that drive alignment, communication, and scalable growth.

Get Your Free Copy of A Sales Funnel That Scales

Finally — a Revenue Ops Book That’s Tangible and Straight to the Point

Inside the Book, You’ll Discover:

How to design new business and expansion funnels that actually scale

Why “stage 0” is the secret to seamless handoffs

How to structure communication and responsibility inside a CRM architecture

When to automate, when to document, and when to let things break (on purpose)

What to prioritize as you grow a revenue operations engine

How to avoid becoming the bottleneck — and what to do if you already are

What RevOps Leaders Are Saying

Ryan Barry

Jacob A. Landi

About the Author

Meet Michael Venman

Trusted by Leading SaaS Companies and Private Equity Portfolios

Ready to Build a Funnel That Actually Works?